Identity design, layout design and artwork for Whakatipu, an early childhood parenting resource.
“Whakatipu is a kaupapa that encourages strong whānau connections which nurture and develop tamariki. Tikanga and pakiwaitara are interwoven with child development information, ideas and activities for whānau. Full of humour and heart, these resources reinforce how tamariki and parents can learn together through play at every age and stage.”
The resource primarily consists of a series of nine booklets, with both english and te reo versions, which follow child development from conception through to age five. Other supporting collateral includes a website and posters.
Client: Ministry of Social Development NZ.